by Anthony Clark
T -shirt printers are the most modern textile marking technique and offer a new opportunity to enter the garment business. Like any new technique, comparisons with all other techniques are inevitable and a constant reason for debate among professionals.
The printing technique of all the life is the serigraphs, reason why it is the first that serves as reference. Making new designs with screen printing requires making photographs, insular screens (one per color, or four if you make them in four-color) and then prepare the machine with the inks. Making a sample is much slower and more cumbersome than with the T-shirt printer. There is no doubt that from 100 units the serigraph is cheaper, but how many orders of 100 units do you have every day? So what do you plan to do with those smaller orders?
The transfer can be screen or digital. The serigraph transfer consists of sheets of designs made in printing that are purchased in packages of 10 units. The quality is the same as silk-screen printing, but without the nuisance of the inks, the minimum quantities and the production terms. The drawback is that the designs are limited to what you have in stock. If you have to ask for others, you will have to wait for the shipment. And if you have to make designs to measure, the terms and quantities are again those of screen printing. In digital transfer it is done in digital printers. It certainly meets the advantages of having tight deadlines and small minimum amounts. But printers of this type are expensive. And in large quantities, they are somewhat slow and with somewhat expensive consumables.
The transfer paper is inexpensive to initial investment and consumables, but the results do not have the same quality, feel and wash ability. The textile vinyl has excellent wash fastness, but sometimes the touches are somewhat rigid. Finally, sublimation solves these problems, but is limited to clear polyester fabrics.
As you can see, there is no technique that combines all the advantages. For that reason, at printablepress.com we decided that the right thing to do was to market them all and offer each client the one that best suits their needs and budget. There is no disposable, they are all suitable for some case. To choose the most convenient for you, you must consider all these parameters and see the importance that they have for you:
According to your priority and you will know what technique suits you best. If in your case there are many important parameters, you will have to think about incorporating two or more techniques to your business, which complement each other. For example, a T-shirt printer and a screen printing system. In this way, you will cover the needs of almost all your customers.
Returning to the T-shirt printers , it does not make sense to think of her as a competitor of other techniques, since she has filled a space that no one used to occupy before. It would be more correct to consider it a perfect complement for professionals who already use other techniques, as well as being an excellent starting point for new professionals.
And in this regard a message for many screen printing friends who look with suspicion on this machine: the printers of heat are not competition for the serigraphs, but an opportunity not to lose the small orders that have been rejecting for so many years. But not entering this relatively small investment on time can make them a competitive advantage that will open the doors to those who know how to realize their advantages in time.
At Printable Press we are at your disposal to help you choose the technique that best suits your needs, with special attention to the professional who wants to specialize fully or partially in short runs.
About Anthony Clark
Anthony Clark always had a passion for digital drawing and printing ever since he was young. He would wander around his parents' house in Phoenix, Arizona drawing various things with his older digital tablet. Be it just a memory collection or a portrayal of anything: objects, parents, school, events, etc. He received his BA in Graphic Design at San Jose State University - the heart of Silicon Valley. Now Mr. Clark is excited to present his experience coupled with some colorful dips to help shape the future of printing.