by Anthony Clark · July 27, 2026
Sublimation's most common failures are ghosting and unexpected fading, and both have straightforward root causes. Ghosting — a double-image effect most visible in fine text and sharp edges — occurs when the sublimation paper shifts during or immediately after pressing. Heat-resistant tape on all four corners of the paper prevents this reliably. Fading on what appears to be a polyester garment often means the fabric blend contains more cotton than the label indicates. Our team notes that anyone investigating sublimation on cotton t-shirts should understand that standard sublimation inks won't bond to cotton fibers without a polymer coating. Vibrancy will never match a true polyester substrate regardless of press settings.
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About Anthony Clark
Anthony Clark spent nine years running a custom printing studio in Phoenix, Arizona, producing sublimation-printed drinkware, heat-pressed apparel, and branded merchandise for sports leagues, small businesses, and online retailers. That hands-on production background means he has calibrated hundreds of heat press cycles, sourced sublimation blanks from over a dozen suppliers, and troubleshot every coating and color-shift problem that shows up when dye meets polyester. He left the shop floor in 2019 to write full-time about the techniques and equipment he used daily. At PrintablePress, he covers sublimation printing and heat press methods.
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